Marketing Management
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Artikelnummer: 9780230240957 · Kategorien: Bücher, Fachbücher
Beschreibung
Marketing Management demonstrates clearly how every marketing process can contribute to the creation of value for the stakeholders of every business organization
PART I.- Creating Value.- Strategic Management and Marketing.- Strategic Positioning Step 1.- Strategic Positioning Step 2.- Strategic Positioning Step 3.- Strategic Positioning Step 4.- Strategic Branding.- Marketing Intelligence.- PART II.- Product Management.- Customer Relationship Management.- Advertising.- Other Forms of Communication.- PART III.- Distribution Management.- Sales Management.- Direct Marketing.- Merchandising and Logistics.- Promotion.- Pricing Decisions.
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself. Marketing Management demonstrates clearly how every marketing process can contribute to the creation of value for the stakeholders of every business organization
Produktdetails
| Untertitel | A Value-Creation Process |
| Einband | Taschenbuch |
| ISBN-13 | 9780230240957 |
| Verlag | Bloomsbury 3PL, Bloomsbury Publishing plc |
| Seiten | 464 |
| Erschienen | 31.07.2012 |
| Sprache | Englisch |
| Gewicht | 1125 g |
| Maße | 276 x 213 x 25 mm |
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